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the story
Everyday, if you watch TV, read the newspaper or use the internet, you read stories and see interviews of clients trained by The Winnick Group. Do you wonder how they appear so relaxed and yet advance their agenda so seamlessly? You remember not only their message but you remember them. Many of our clients have become household names and others successfully get their message across to an audience of millions.
Each client went through a unique and comprehensive training in a studio and worked on-camera with prepared key messages. Our process enables you to partner with traditional media and recognizes your need to optimize new media to expand the reach of your business. Increase your business growth by understanding how to use blogs, internet forums, newsgroups, social media groups, RSS, search engines, You-Tube, My Space and podcasts to telegraph your message and serve as a powerful brand marketing tool.
New media has the potential to reach millions of internet users in the most cost effective way. If you post a VNR (video news release) to news stations or create a video newsletter on your web site, we will shoot, edit, post and package it for you.
Our media strategy, the hands- on camera taping, combined with constructive feedback will help you identify your next steps and act as a roadmap to controlling the outcome in print, on-line and broadcast media. We guarantee you will end up enjoying the interview as much as your audience will.
how will you benefit?
- brainstorm ideas and organize clear succinct, compelling key messages
- uncover your distinctive style
- take control and advance your agenda to control the outcome
- create media bites: 3 messages x 9 words = 27 words total
- avoid an ambush by knowing how to respond to the different styles of interviewers and stay on-message
- create a VNR (video news release) or a video newsletter to optimize internet & media exposure
- use social media to extend the reach of your Brand
- use your body movements, image and voice to create a lasting impression
- see yourself on video and learn techniques to eliminate the “fear factor”
- learn the do’s and don’ts of being on-camera
who should attend?
- Authors, Publishers, Editors
- Business Leaders
- Financial Experts
- Senior Management
- Professional Chefs
- Politicians
- Marketing + Sales
- Scientists
- Professional Athletes
- Inventors
- Fashion +Beauty
- Celebrities
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